We all want to reach certain people, and it most likely shows by the volume of communication that they receive. So, there is a certain formula that you can apply in order to get people of influence interested in what you are doing. BUT there is some important things to think of when considering that, the first of which is that it must be beneficial to the person that you are bringing it up to, but it also must be something for the good of others.
We need to ask ourselves whether or not we are being people of value, because for the most part people are. Busy successful people are not interested in helping you because you're pathetic or because your think you deserve it. In this episode, I go over how I was able to get the right people to do interviews with me when I launched my podcast; I hope it helps you with whatever cause you are launching.