About This Episode:
Neal Schaffer is a globally respected authority on helping innovative businesses through their digital transformation of sales and marketing through consulting, training, and development and execution of social media marketing strategy, influencer marketing, and social selling initiatives. Founder of the digital marketing consultancy PDCA Social, Neal also teaches digital marketing to executives at Rutgers Business School, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital marketing on four continents in more than a dozen countries. He is also the author of 4 marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book that is redefining digital influence and the variety of ways in which businesses of any industry or size can leverage the influencers that surround them. Check out Neal’s Maximize Your Social Influence podcast for weekly marketing inspiration.
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See the Show Notes:
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